Now that’s a pretty bold statement from a company that’s mainly known for its excellent products, isn’t it? EMC will always be a technology company, but we are definitely seeing a shift in the buying patterns of our customers. The challenges that companies face today are so daunting that a standalone product can never solve all of the issues. Products and related services need to be glued together in total solutions that fit in – and actually enable – a broad IT strategy.
What I found out when talking to customers since joining EMC last spring is that not one company or industry can escape the changes that are affecting our entire society. Even the most traditional and conservative industries have to take into account that the new expectations of their clients are high. Very high. Whether you are in banking, insurance, manufacturing or running a city or government, regardless of whether you serve consumers or other businesses, the people using your products or services expect you to be always online. They want to be able to consult their investment portfolio, place and track their orders at the tip of their fingers, adapt their subscriptions to fit their exact needs. And they demand the possibility of doing that wherever they are and from whatever device they have at hand at that moment. Platform- and location independent instant gratification, that is what makes your – and our – customers happy.